Beyond Borat: Sasha Baron Cohen shreds Facebook

Last week, in an address to America’s Anti Defamation League, Sasha Baron Cohen launched a full-throated assault on social media in general and Facebook in particular. Professor Scott Galloway of NYU described it as “the most important speech you will hear all year”. Let’s look at why... Firstly, as a lover of rhetoric, influence and persuasion, there was much about Cohen’s speech that appealed to me. For one thing, he said more in 24 minutes than many activists say in a lifetime. For another, it was a candid look at the actual person behind such outrageous characters as Ali G, Borat and Bruno. When the occasion demands it, Cohen scrubs up well and the contrast somehow added to his clout.

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